Pixpesa
Growth Director for a Tanzanian fintech — acquisition strategy, brand visibility and market expansion.
Kazi · Selected work
Proof, si maneno matupu.
A few of the brands, campaigns and conversations that shaped how I work.
Case study 01 · Market entry
Club de Ultra — landing an Indian beverage brand in Dar
I led market entry strategy for Club de Ultra as they moved into the Dar es Salaam nightlife and beverage scene: positioning, activation design, and campaign visibility from teaser to event night.
- ◆Positioning: 'One Club. One Night. One Spirit.'
- ◆On-ground activation and brand experience design
- ◆Creator and community-led audience engagement
- ◆Campaign rollout across owned and earned channels
Case study 02 · FMCG
Afrilife Honey — three flavours, three moments of the day
As digital marketing specialist for Afrilife Honey, the job was simple to say and hard to do: make a jar of honey feel like a daily ritual. We built the campaign around moments — Morning Energy, After-Meal Digestive, Evening Calm — so every flavour had a reason to exist in the customer's day.
Rooms & relationships
Getting through to the people who decide.
Half of growth in Tanzania is access. I reach out, I follow up, and I keep it respectful — from NMB Bank leadership to MeTL. Heshima kwanza, biashara inafuata.
Also on the record
Sparks Builders Ltd
Digital marketing for a Dar es Salaam construction firm — turning projects into proof and proof into leads.
Yala Tanzania
Founder. Business intelligence: market research, competitor mapping and growth advisory.